Smart thoughts, stated simply.
Creative direction, copywriting, and strategy for complex projects.
My job is to take the weight off your shoulders.
How can I help you?
Creative direction
Content strategy and content design
Copywriting for any industry
Full-service brand strategy
Naming and nomenclature
UX strategy and writing
Writing a truly excellent creative brief
Great creative starts with great strategy, especially when it comes to complex projects. I help clients and their stakeholders get on the same page, design a rock-solid plan, and express their inherent value so the creative is as effective as it is engaging.
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10+ years of experience
at agencies, small businesses, and corporations
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$1M+ earned
in revenue for clients and employers
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A “unicorn” creative
big ideas and watertight strategy
Adobe
Creative Direction & Copywriting
I work full time as an Associate Creative Director at Adobe. You can find my work all over Adobe.com, where I write, direct, and provide content strategy to create on-brand digital experiences that delight users and keep them coming back for more.
Portfolio
House of Who
Managing Director & Senior Brand Strategist
I had the honor of being the first-ever employee of naming and brand agency House of Who. In addition to running client work, I also helped run the business. Pitches, proposals, process…you name it, I did it.
Microsoft
Content Strategy & Copywriting
Along with the web agency LMNO, I flew up to Microsoft headquarters in Redmond, Washington to help their web team define the core brand equities of their Dynamics 365 product and tell its story on the web.
Your questions, answered.
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Tough creative problems, tangled messes, and high-impact projects are where I thrive. If you just need a good copywriter, I’d be happy to give you a referral. But if you need somebody to roll up her sleeves, dig into the dirt, and help you uncover the highest value of your offering, let’s talk
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1. I'm not afraid to tackle complexity in service of powerful simplicity.
Band-aid fixes just aren’t my thing. I strive to find the simple, valuable truths that will lead to actual business impact, even when it’s difficult or messy.2. I see the big picture and the small picture simultaneously.
While the highest value I have to offer is big-picture thinking, I also understand how the seemingly small stuff impacts the whole. I believe that when the macro and the micro are working in harmony, that’s where the brand magic happens.3. It’s all about the business results.
My only goal is to make your business better, whether that looks like creative directing a website, developing a product nomenclature system, or simply writing a really good headline. By focusing on business results, I help clients free themselves from all the distractions — the what and the how — so we can get to the why. I believe that when you truly understand the why, everything else falls into place. -
We’ll figure it out together. As I learn about your project, I’ll ask you about your goals and KPIs. Once you receive my quote, you can assess my value for yourself, or we can look at it together. If I know another professional who can help you get better returns on your investment, I’d be happy to give you a referral.
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My favorite projects are the ones where we can go a little bonkers, throw caution to the wind, and blow everyone’s damn minds. But creativity works better with at least a few constraints, aka your strategy. It’s up to you whether you want to be strategically un-strategic.
Poke around in Pandora’s Box and my Blog to see what my work looks like when I let loose.
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Absolutely, I’d be delighted to help. Drop me a note with as many project details as you can provide. After I receive your initial project information, I’m happy to provide a free 20-minute consultation, project plan, and quote.
Take a peek inside Pandora’s box.
Take a magical mystery tour of my imagination.
Ready to rock and roll?
Questions, ideas, speaking requests, viral memes — send ‘em my way and let’s get going.